Juana Trujillo

I build brands
that are clear,

intentional, and
built to last.

Senior Brand Designer based in Los Angeles —
15+ years building visual systems across identity,
digital, print, and environment.

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Selected Work

Brand systems built to perform.

Across identity, digital, print, and environment — for brands that mean business.
Branding

PopStar Soda Bar

Full brand identity system — logo, packaging, illustrated characters, and guidelines for a Black woman-owned business in Inglewood.
Branding

GoRhino

Brand system at scale — color, typography, art direction, trade show design, and a brand book adopted by the internal team.
Branding Development UI Design UX Design Website

PNG Builders

UX-led website redesign — +300% organic traffic in month one. Information architecture, visual system, and WordPress development.
Branding

Light to the Nations

Brand identity from brief to guidelines — actively in use across print, digital, merchandise, and events.

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What I Do

Design that goes all the way through.

I don't hand off a logo and disappear. I build the system around it — so every touchpoint, every vendor, and every future asset stays coherent.

Brand Identity &
Visual Systems

Logo, color, typography, pattern, and guidelines that hold up when someone else is applying them.

Digital &
Web Design

UX-informed web design and UI built in Figma and WordPress. Structure first, aesthetics second.

Art
Direction

Photography and video direction that keeps every visual asset connected to the brand strategy, not just to each other.

Brand Collateral & Print

Trade show displays, packaging, editorial layouts, and campaign materials — production-ready, built for the real world.

Campaign Design

Seasonal campaigns and multi-touchpoint systems that stay coherent across every format and every platform.

Photography & Video

Location and studio photography, video editing, and color grading as extensions of the brand — not afterthoughts.

15+ Years building brand systems across consumer, B2B, nonprofit, and retail.

Hello I’m

Juana Trujillo
Senior Brand Designer

Brand design isn't just about making things look good. It's about making them work — consistently, across every touchpoint, for years after the project closes.

I specialize in brand identity, design systems, and art direction — with the range to move from logo to launch, and the experience to know the difference between a beautiful idea and one that holds up in production.

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What Clients Say

The work speaks.
So do the people behind it.

Juana's creativity, attention to detail, and ability to bring our vision to life are just some of her strengths. She delivers high-quality designs on time and is always open to feedback.

Lauren Chowdhury — Orange County Women's Chorus

Shela Designs (Juana and Kim) did a great job of organizing our branding information into an easy-to-use brand book that shows our team how to use our logo and colors. They created a whole brand story for our team to utilize for years to come.

Kelly Stringer — Brand Guidelines Client

She created original illustrations for our opera season posters that felt unique and beautifully aligned with each production. The final designs were cohesive, visually engaging, and something we were really proud to share.

PLA Creative Team — Opera Season Campaign