Introduction: OC Women's Chorus is a beloved institution in Orange County, dedicated to celebrating the power and beauty of women's voices. As they embarked on their 26th season, they sought a vibrant and professional brochure to promote their 2023-2024 Season. The challenge was to infuse the tone with celebration, maintain professionalism, and add a touch of fun to captivate their audience.
Client Information: OC Women's Chorus is committed to showcasing the strength and artistry of women in music. Their target audience includes music enthusiasts, previous season ticket holders, and concert attendees who appreciate the unique experience they offer. The client needed promotional materials that would capture the essence of their mission and resonate with their loyal patrons.
Project Overview: My task was to create a dynamic trifold brochure that not only advertised OCWC but also effectively communicated the details of each concert within the 2023-2024 season. This brochure served as the cornerstone of a broader branding effort, forming the basis for additional collateral such as business cards, website banners, social media posts, a ticketing system header, and promotional materials for upcoming concerts.
Final Concept:
Design Process:
Initial Concept: I initiated the project by learning more about the OC Women's Chorus's vibrant world of music. I envisioned a design that would reflect the joy and professionalism inherent in their performances. With my research, I was able to create three initial concepts for them.
Concept 1:
Concept 2:
Concept 3:
Collateral Development: As the trifold design took shape, its elements and color scheme naturally influenced the creation of other collateral. I ensured consistency in branding across all materials, maintaining a celebratory yet professional tone.
Color Palette: The color palette I used drew inspiration from OCWC's existing branding, by incorporating their signature colors. This not only reinforced their identity but also made the new materials instantly recognizable to their audience.
Constant Contact Header
Ticketing System Header
Instagram Story
Instagram Story
Spark OC eBlast
Design Elements: To infuse joy and cohesion into the assets, I incorporated circular designs throughout. These elements evoked a sense of harmony and movement, perfectly mirroring the chorus's musicality.
Font Selection: In this project, I followed the client's brand guidelines, which included specific font choices. These guidelines played a crucial role in maintaining brand consistency and ensuring that the design work seamlessly integrated with OC Women's Chorus's existing visual identity.
By adhering to the prescribed fonts, "Playfair Display" for headlines and titles, and "Helvetica Neue" for body copy, I met the client's expectations and reinforced the chorus's established brand identity.
Instagram Post
Instagram Post
Challenges and Solutions: One challenge I faced was balancing the celebratory tone with professionalism. To address this, I employed their brand color palette and typography, while playful circular elements added a touch of fun without compromising the brochure's professionalism. I also had to ensure that the design effectively communicated concert details without overwhelming the reader. By structuring the information carefully and using visual hierarchy, I achieved a balanced and engaging layout.
Results: Our design transformed the OC Women's Chorus's promotional materials. The trifold brochure, business cards, website banners, social media posts, ticketing system header, and promotional materials all carried the same vibrant yet professional aesthetic. This consistency strengthened the OCWC brand and enabled them to effectively promote their 2023-2024 Season. Audiences responded positively, and season subscriptions saw a significant increase.
Conclusion: The OC Women's Chorus 2023-2024 Season Campaign was a testament to the power of effective design. I not only met but exceeded the client's expectations, delivering materials that celebrated their mission and connected with their audience. If you're seeking design solutions that can elevate your brand and resonate with your target audience, don't hesitate tome. Let me help you tell your story through design.