Introduction: The Light To The Nations Christian Church rebranding project was a collaborative effort aimed at aligning the church's visual identity with its mission and vision. Located in Hawthorne, California, this church is dedicated to spreading the Gospel of Jesus Christ, drawing inspiration from the commission left in Matthew 28:16-20. My role included designing a new logo that encapsulated their mission, selecting fitting colors, and creating collateral materials that fostered a welcoming and inclusive atmosphere.
Client Information: Light To The Nations Christian Church is a congregation that serves both Spanish and English-speaking communities. Their mission is to share the Gospel with unwavering dedication, with a particular focus on welcoming the youth and individuals who may have felt disillusioned. This diverse leadership embodies the church's commitment to unity and inclusivity.
Project Overview: The rebranding initiative for Light To The Nations Christian Church was a multifaceted endeavor encompassing logo design, color selection, and the creation of various collateral materials. It sought to not only visually represent the church's mission but also foster a sense of belonging and outreach to the broader community.
Design Process:
Logo Creation: The heart of the project was the creation of a new logo. This logo was meticulously designed to reflect the church's mission to spread the Gospel of Jesus Christ. One distinctive element in the logo is the letter "i," which has been artfully transformed to resemble a candle. This symbolizes the light that the church is dedicated to shining upon the nations, illuminating the path of faith and spirituality for all.
Color Palette: In consultation with the church, we carefully selected colors that harmonized with the desired look and feel. These colors were chosen to evoke emotions of warmth, unity, and spiritual connection, while also accommodating the bilingual nature of the church.
Collateral Materials: In addition to the logo, I created a range of collateral materials, including business cards, notebooks, mugs, stickers, and I am currently revamping their website. Each of these materials was designed to reinforce the church's mission and create a consistent visual identity.
Business Systems
Challenges and Solutions: A key challenge was balancing the dual-language nature of the church while ensuring that the brand remained cohesive and welcoming to all. This was addressed by creating a bilingual logo and utilizing colors and design elements that transcended language barriers.
Merchandise
Mug
Notebook
Stickers
Results: The rebranding of Light To The Nations Christian Church has invigorated its visual identity, reflecting its mission and welcoming spirit. The new logo, color palette, and collateral materials now resonate with congregants and newcomers alike, creating a sense of belonging and purpose.
Conclusion: The Light To The Nations Christian Church rebranding project was a deeply rewarding endeavor. It has been a privilege to collaborate with a church that is dedicated to spreading the Gospel and embracing diversity. As we continue to revamp their website and expand their online presence, we look forward to furthering their mission. To learn more about Light To The Nations Christian Church, please visit their Facebook page or contact us for design inquiries.
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