Introduction: At Go Rhino, I played a pivotal role in the development of their new brand identity and marketing collateral. This encompassed creating a comprehensive brand book and establishing a cohesive look that would be carried across various assets, including magazine ads, catalogs, new product announcement emails, trifold brochures, and other essential collateral materials.
Client Information: Go Rhino is a well-established company in the automotive aftermarket industry, known for its high-quality products and commitment to innovation. My role involved aligning their branding and marketing efforts with their mission to deliver excellence and innovation to their customers.
Project Overview: The primary objective of this project was to revamp Go Rhino's brand identity and marketing collateral. This encompassed the creation of a brand book that would serve as a reference guide for maintaining consistency in all communications. Additionally, I was responsible for designing various marketing materials to support their promotional efforts, including magazine ads, catalogs, email campaigns, trifold brochures, and other collateral pieces.
Design Elements:
Color Palette: We also undertook the crucial task of selecting a color that would represent Go Rhino's global brand effectively. After careful consideration, we identified a red shade that struck the right balance – it wasn't too bright, yet it retained the bold and recognizable character that Go Rhino is known for worldwide. This color choice contributed significantly to the brand's visual impact and recognition.
Font Selection: In collaboration with the Go Rhino team, I played a role in font selection to define their new brand identity. We carefully chose "Montserrat" for titles, callouts, and headers, as its clean and modern look perfectly captured the essence of the brand. For body copy and bullet points, "Adele Sans" was selected for its readability and compatibility with the overall design.
Design Process:
Brand Book Creation: The project commenced with the development of a comprehensive brand book that would define Go Rhino's visual identity. This involved establishing guidelines for logo usage, color schemes, typography, and other key elements that would convey the brand's essence consistently. Please note that, due to a non-disclosure agreement (NDA), I am unable to present the complete brand book. However, you can gain insights into the brand's visual identity by visiting their website and social media profiles.
Asset Creation for Magazine Ads: I created visually striking magazine ads that adhered to the new brand style. These ads effectively communicated Go Rhino's product offerings while ensuring a seamless transition to the updated brand look.
Layouts for Catalogs: Designing layouts for catalogs was a meticulous process. It required a harmonious blend of product presentation, informative content, and visual appeal. The layouts ensured that the brand's new identity was well-represented throughout the catalog.
New Product Announcement Emails: Crafting engaging and informative email campaigns to announce new products was essential in keeping customers informed and excited. The emails adhered to the established brand guidelines to maintain consistency.
Trifold Brochures and Other Collateral: I designed trifold brochures and various other collateral materials that aligned with the new brand identity. These materials served as valuable resources for Go Rhino's sales and marketing efforts.
Social Media and Website: I designed web banners and other social media materials. These web banners and social media materials were carefully crafted to maintain brand consistency and effectively engage with Go Rhino's online audience.
Challenges and Solutions: One of the main challenges in this project was the need to create a brand that reflected Go Rhino's commitment to innovation while respecting their existing reputation. I addressed this by carefully developing a brand book that retained certain recognizable elements while introducing fresh design concepts.
Results: The transformation of Go Rhino's brand identity and marketing collateral had a significant positive impact. The brand book provided clarity and consistency, ensuring that all future materials adhered to the new look. Magazine ads, catalogs, email campaigns, trifold brochures, and other collateral pieces now effectively communicated the brand's essence to customers and partners.
Conclusion: My involvement in Go Rhino's rebranding and marketing collateral creation was instrumental in aligning their visual identity with their mission and values. The successful implementation of the brand book and the development of engaging marketing materials have positioned Go Rhino for continued growth and success in the competitive automotive aftermarket industry.
