Introduction: The AZ Coffee project tasked me with creating a brand logo for this coffee venture and developing social media collateral. The project aimed to establish a visual identity that resonated with coffee enthusiasts while capturing the essence of the brand. The logo mark, font selection, and color palette were carefully chosen to evoke the warmth and appeal of coffee.
Project Overview: My role in the AZ Coffee project centered on crafting a logo that represented the brand's identity and extending the visual language to social media collateral. The challenge was to create a cohesive and inviting brand presence that would engage coffee lovers.
Design Process:
Logo Creation: The cornerstone of the project was the creation of the brand logo. I conceptualized a distinctive logo mark by combining the letters 'A' and 'Z' to form a shape reminiscent of a Moka Pot. This clever design not only encapsulated the brand's initials but also paid homage to the coffee brewing process.
Font Selection: To complement the logo, I chose the "Bright Melody" font by Zeenesia. This font exuded a sense of warmth and friendliness, aligning with the brand's inviting atmosphere and the comfort of coffee.
Color Palette: The color palette was thoughtfully curated to reflect the cozy warmth of coffee. The selected colors aimed to evoke feelings of comfort and familiarity, inviting customers to savor every sip.
Challenges and Solutions: A key challenge was finding a visual language that not only appealed to coffee lovers but also conveyed the essence of the brand. This was resolved through the creation of a logo mark that cleverly intertwined the brand's initials with coffee iconography.
Results: The AZ Coffee brand logo and social media collateral successfully established a visual identity that resonated with coffee enthusiasts. The logo's clever design and the warm color palette combined to create a brand that felt inviting and comforting, reflecting the essence of coffee itself.
Conclusion: The AZ Coffee project was a delightful journey into the world of coffee branding. It demonstrated my ability to craft a distinctive logo that encapsulated a brand's identity and extend the visual language to create engaging social media collateral. To explore more design possibilities or discuss similar projects, please feel free to contact me.